Manny Krishna s company is involved in the consumer goods character reference of food marketplace store . promotional tools like sales promotion , advertise , individual(prenominal) selling and public relations are applicable in this type of market Krishna is currently using the four tools , solely someoneal selling is probably the most utilized of all the choices . modify selling was applied through and through a sales individual who comes to the potential buyer by setting an appointment for a demonstration of Purity II . Public relations were peck into work through endorsing the image of the company and the product . health Water Inc (HWI ) uses a device that is certified by the environmental Protection Agency and receives good advertizing support from its wedge company , Environmental Control Inc . The advertis ing channel that HWI receives is in the form of print mediaKrishna s marketing strategy is solely relying on face to face selling since that s what the product requires .
But in the long run , aggressive marketing should be refuse into action because of existing competitors Krishna can adopt more of the advertising tool . Advertising can increase the target market s awareness of the brand , Purity II . HWI can threaten into E-business , since it is very accessible and is now becoming a movement . The company can also provide incentives like great(p) a free filter to loyal customers so to devote a good bus iness relationship with them . Another optio! n is through doing an advertising campaign through broadcast media on verbalize the risks of not drinking purified water . This may be expensive but...If you want to get a full essay, request it on our website:
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