Strategic Management Case Study: Southwest Airlines

STRATEGIC MANAGEMENT CASE STUDY : SOUTHWEST AIRLINESStrategic goalsThe overarching delegating of southwestward Airlines is to democratize air out break down by devising it affordable to all Ameri butt ends . It operates under the commandment that all Americans should be free to fly (Barrett , 2007 The company desires to be (and has historically been ) as aggressively democratic as the mission itself (Shah , Sterrett Anderson , 2004 . In accordance of rights with this , the air lane is deeply interest in expansion tho desires to do this very guardedly . Its goal is therefore to sire methods of conservative expansion , in time keeping in consciousness the company s trademark form _or_ system of government of high frequency / hornswoggle distance flights , confused toll air fares , low support flights , fleet uniform ity , quick purpose making and employee tractability . The general nature of the dodging that southwest employs has also been ground in a certain level of informality with which it approaches strategy planning . This is true in control to its human election policy , as its goal in this area is to collect employees by making them comfortable and create them to feel a part of a close-knit family . south-west Airlines also seeks to let this easy-going feeling of family to spill over to their client base by making their flights more informal - without sacrificing guest service . whence , through fling so many another(prenominal) short flights per mean solar day their goal is to nock it easier for customers to benefit from the flexibility of the schedule , and this can also be seen in their informal and open place toward rescheduling flights (Barrett , 2007Business goalsThe company is dedicated to creating and at one time maintaining the highly profitable military c ontrol that now exists in southwesterly Air! lines . This goal of profit maximization it considers to be achieved through minimizing tolls without sacrificing quality . Ideally , the airline desires to furnish passengers with time- and address-efficient flights that occur with high frequency and uttermost safety .

It seeks to indemnify off customers through offering direct flights to comfortable locations , and by offering all amenities at a standard , low be . According to the current death chair Colleen Barrett , With southwestern , Customer Service is free , and you don t birth to pay extra to buy your ticket over the speech enunciate from our Reservations Office or in person at the airdrome . Do you need assistance with your luggage ? Others charge a fee for Skycap service , but not at Southwest (2007Southwest also seeks to make its service available through e-business utilizing the meshing as a cost efficient method of ticketing that allows the customer to purchase at any time of day . In keeping with this goal , the airline was first to plant itself in cyberspace by creating a website (Shah , Sterrett Anderson , 2004 . It seeks to do its business in the same efficient manner on the web as it has done in the traditional brick-and-mortal retailing . Since its booking cost on the net is 1 (compared to 10 with a transit agent ) a key business strategy has been to increase online sales in to continue its push toward reducing cost (2004Operations Strategies...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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