CIGNA Company Essay

CIGNA is a major health insurance company. Its CIGNA Behavioral Health covers 16 million Ameri flush toilets in entirely 50 states and internationally. In addition, it supports a network of more than 50,000 professionals who needed a musical arrangement that quickly and automatically approved requests submitted by providers, such as therapists, for additional patient care. CIGNA Behavioral Healths business processes for qualification approval determinations were supported in opposite locations using several different software applications.Certain rules in use sometimes conflicted with each other, and cognition was lost due to employee turnover. In addition, the rules were in inflexible if-then statements. Accessing and changing the rules was a slow, cumbersome, and expensive process. To reduce the knowledge loss due to employee turnover and to plus consistency and efficiency of rule maintenance, CIGNA Behavioral Health decided to overhear rule-based goodish systems that could automate decision-making situations. CIGNA chose Haley Authority knowledge management (KM) software and Haley Rules able system to build a Web-based benefit management system named provider eCare Online.How does it relate to this weeks course concepts? gibe to the book, this week we image almost long-term objectives and strategies, we likewise learn business strategies. It talks about generic strategies and grand strategies. Include in the grand strategies there is an innovation. initiation is making some changes to increasing markets, this issue is like this. They build this system one power is to reduce the cost and knowledge loss, the other reason is that it can give them more markets to sell their insurance, it is also convenience for plenty to use this. At which conclusions do you arrive at from your analysis?According to the book, some firms find it profitable to make innovation their grand strategy. They try on to reap the initially high profits associated with cust omer acceptance of a new or greatly improved product. For this insurance company, it build a system in order to solve problems and get more money, it can reach my analysis.What are the main takeaways from the situation, your analysis, and your conclusions? In my opinions, by expressing business processes in English using Haley Rules, eCare specialists can implement changes to the rules whenever needed, in hours instead of weeks. The adoption of knowledge-based systems has helped CIGNA enhance operational efficiency and reduce costs. The tools of Haley Authority and Haley Rules in gang provide a convenient platform for the implementation of such intelligent systems. So it is really good system for them to get more money, it also can help people a lot.ReferenceJohn A. Pearce, Richard B. Robinson, strategy management, thirteenth edition. Cigna, cigna.com.